Trademark Policy
Certain uses of our intellectual property may create confusion about whether something is endorsed, controlled, or even created by us. We want to ensure that you get the proper credit you deserve for your hard work and prevent confusion about whether EveryoneCounts is involved in your work.
This policy is a part of our Terms of Use. By using any of EveryoneCounts’ services, you’re agreeing to this policy and our Terms of Use. For issues regarding intellectual property not owned by EveryoneCounts, please refer to our Intellectual Property Policy.
2. Uses of the EveryoneCounts Marks
Talking About EveryoneCounts Openly and Honestly
EveryoneCounts’ Logos, Specifically
Describing Your Own Content and Events
1. The EveryoneCounts Marks
The “EveryoneCounts Marks” (or our “Marks”) are the words, logos, graphics, designs, and other indicators that identify EveryoneCounts as the source of a product or service. For instance, the familiar orange official “EveryoneCounts” and “E” logos and the name “EveryoneCounts” are a few of our most important assets. We want you to be a proud part of EveryoneCounts, and we’ve put a lot of effort into ensuring that anything we provide you is of the highest quality – so part of our job is to protect our trademarks, brand identity, and reputation. The EveryoneCounts Marks are trademarks and trade dress of EveryoneCounts, protected in the US and around the world.
2. Uses of the EveryoneCounts Marks
Talking About EveryoneCounts Openly and Honestly
We’re all for legitimate and truthful commentary about EveryoneCounts. When you mention us, please spell and capitalize “EveryoneCounts” properly (and not “Everyonecounts”).
Please don’t use the EveryoneCounts Marks in ways that are misleading, defamatory, unlawful, or otherwise objectionable to us. We’d likely have a problem with that.
EveryoneCounts’ Logos, Specifically
Using the official EveryoneCounts logos, such as on promotional products, business cards, or banners, is generally considered to be commercial use and can be particularly confusing. We do not permit these uses.
Names and Branding
Sometimes uses of the EveryoneCounts Marks can go too far. In addition to preventing confusion about our relationship with you, we also must protect against the occasional unfair and improper uses of our Marks.
Mainly, please don’t use the EveryoneCounts Marks (or confusingly similar marks), in whole or in part, in a way that suggests a relationship with EveryoneCounts that does not exist—for example, that you are employed by, speak on behalf of, or are endorsed by us.
Do not use the EveryoneCounts Marks or a term confusingly similar to “EveryoneCounts” in the name of your company, organization, domain name, or trademark.
Do not alter, distort, or modify the EveryoneCounts Marks, including adding other terms to the EveryoneCounts Marks to create new words.
Do feel free to share your EveryoneCounts shop name and URL on your business cards.
Do not use our official logos on your business cards.
Do not use our marks as your social media username or profile photo.
Do not create content that mimics or uses our site’s look-and-feel.
Describing Your Own Content and Events
If you’re creating content about EveryoneCounts, like books, videos, or podcasts, feel free to refer to the name “EveryoneCounts” to describe how it relates to us. You can use the name “EveryoneCounts” in the title of your content, as long as it isn’t the most prominent part of the name or title. By “most prominent,” we mean things like using “EveryoneCounts” as the first word in the title, or in terms of size, color, or font. We’d love to see your branding and hard work stand out and be at the forefront, not the EveryoneCounts Marks. Using a disclaimer also helps, like, “EveryoneCounts is a trademark of EveryoneCounts, Inc. This content is not created or endorsed by EveryoneCounts, Inc.”
Do use EveryoneCounts in your title as long as it’s not the most prominent part.
Do use a clear disclaimer that your content or event is about EveryoneCounts, not by EveryoneCounts.
Do not use the official EveryoneCounts logo without our permission.
The same goes for when you’re creating your own event involving the EveryoneCounts community. You can use the name “EveryoneCounts” when naming your event, as long as it isn’t the most prominent part of the event name or promotional material.
Do include “EveryoneCounts” in your event name as long as it’s not the most prominent part.
Do not forget to check with us before using the official EveryoneCounts logo.
Last updated on August 23, 2021
